Vic G debuts DAT BOI Experience in Hollywood

Vic G and Zakanda Entertainment staged The DAT BOI Experience at El Cid on Sunset in Hollywood on Aug. 25, pairing a red carpet event with a live performance and the premiere of a vertical music video. The launch spotlighted Vic G’s blend of R&B, Afrobeat and reggae and introduced a new micro-doc series built around the single.

Why it matters: - The DAT BOI Experience turned a single release into a multi-format rollout, combining live performance, visual storytelling and short-form documentary content. - The event gave Vic G a high-profile Hollywood platform for a sound that mixes R&B, Afrobeat and reggae for cross-cultural audiences. - The launch also pushed Zakanda Entertainment’s vertical media strategy through the premiere of a 9:16 music video and a behind-the-scenes micro-doc series.

What happened: - Zakanda Entertainment, with Green Boy Music, presented The DAT BOI Experience on Tuesday, Aug. 25, at El Cid on Sunset in Hollywood. - The evening featured a red carpet gathering for celebrities, music artists, producers, filmmakers and industry professionals. - Vic G performed "DAT BOI" live with guest Jamaican reggae artist Mr. Suprize and The Frequency Squad band. - The event also included a surprise stage appearance by E. Dee Dennis, a dancehall and Billboard recording artist. - The night centered on the premiere of the cinematic vertical music video for "DAT BOI."

The details: - Vic G is a Cincinnati native whose music draws from gospel, classic soul and R&B while moving toward global sounds. - Vic G was formerly the lead vocalist of III Frum Tha Soul. - Vic G earned six victories at the Apollo Theater in Harlem, New York. - Vic G has recording credits with Gerald Levert, Angie Stone and Keith Sweat. - The single features Mr. Suprize and Binghi Canusee. - The music video also includes Afrobeat choreographer Nksogorgeous, whose choreography has appeared in videos by Davido, Wizkid, Cardi B, Chris Brown and Ciara. - Zarian "King Z" Hadley directed and produced the vertical video and founded Zakanda Entertainment. - The film was created in a 9:16 format and was designed to emphasize movement and a closer connection to the music and performers. - The evening introduced "The Power of Support," a micro-documentary series on the making of "DAT BOI." - The series appears on Look at Zakanda, described as a new Microdrama-Microdoc vertical media platform. - Event sponsors included Qbwoy Production, Zakanda Entertainment, Moviefield Entertainment, GPD Creative Agency, Look at Zakanda and Shawn Cultural Cuts. - "DAT BOI" is available on GreenBoyMusic.com and on Spotify, Apple Music, YouTube and other streaming platforms. - Media inquiries go to Yvette Morales at YM & Associates PR. - The release also lists social links for Vic G, Green Boy Music and Zarian Hadley on Facebook, Instagram, TikTok, YouTube, LinkedIn and X.

Between the lines: - The rollout shows an effort to package music as an event-driven, visual-first release rather than a standard single drop. - The use of a vertical video and micro-doc series suggests a strategy built for mobile viewing and social distribution. - Vic G’s quote frames the single as both an emotional project and a cultural bridge. - Hadley’s comments position collaboration as a core theme, with TEAM defined as "Together Everyone Achieves More."

What's next: - Vic G, Green Boy Music and Zarian Hadley are continuing to promote "DAT BOI" across streaming and social platforms. - Look at Zakanda appears positioned to expand its short-form vertical storytelling slate. - The single’s distribution across major platforms gives the project room to reach audiences beyond the Hollywood launch event.

The bottom line: - The DAT BOI Experience was both a performance and a content launch, built to amplify Vic G’s genre-blending sound through music, film and mobile-first storytelling.